FAQ
Google Ads — What They Are and Why They Work
Q: What are Google Ads and how do they work?
Google Ads are paid search results that show at the top of Google when someone searches for services like yours. You only pay when someone clicks your ad, making it a cost-effective way to reach people who are actively looking for what you offer.
Q: Why should small businesses use Google Ads?
Because they put your business in front of customers who are already searching for your services. With a well-structured campaign, small businesses can generate high-quality leads without wasting budget.
Q: How much do Google Ads cost for a small business?
There’s no one-size-fits-all answer. Most of our clients start with an ad budget of $500–$2,000/month, but the beauty of Google Ads is that it’s flexible — we can scale up or down depending on your goals and results.
Q: Are Google Ads better than SEO?
They work differently. SEO is a long-term investment; Google Ads deliver leads faster. We often recommend a mix — run Google Ads for immediate results while gradually improving your website’s SEO.
Q: Will Google Ads work for my industry?
Google Ads work for most industries, especially service-based businesses like contractors, lawyers, healthcare providers, and local shops. The key is having the right strategy and targeting.
Q: What’s included in your Google Ads management service?
We handle everything: keyword research, ad writing, campaign setup, audience targeting, ongoing optimization, A/B testing, and monthly reporting — so you know exactly where your money’s going.
Q: Can I see the keywords you’re targeting?
Absolutely. We believe in full transparency — you’ll know what keywords we’re using, how they’re performing, and how we’re adjusting over time.
Q: How do you track results in Google Ads?
We track conversions like phone calls, form fills, or purchases. We also monitor click-through rates, cost-per-click, and search terms to refine campaigns over time.
Add-On Services That Amplify Ad Performance
Q: Do I need a landing page for Google Ads to work?
Not always — but it can make a huge difference. A dedicated landing page is optimized for conversions and helps you get more leads from the same ad budget.
Q: Do you offer landing page design?
Yes! We build clean, fast, mobile-friendly landing pages that match your campaign goals and messaging. They’re built to convert.
Q: Can I run Google Ads without a website?
Technically yes, but it’s not ideal. At the very least, we recommend a simple, high-converting landing page so your ad traffic doesn’t go to waste. (We can build you a great site!)
Q: Do you help with SEO too?
We offer on-page SEO services to help your website rank better in search engines over time. It’s a great complement to paid ads and can help reduce your long-term cost per lead.
Q: What’s the benefit of email marketing with ads?
Email marketing helps you stay connected with leads who didn’t convert right away. It’s a great way to turn clicks into long-term customers.
Q: Do you manage Facebook or Instagram ads too?
We can! While Google Ads is our core service, we offer add-on social campaigns for clients looking to expand their reach.
Q: Can you help me get more Google reviews?
Yes — we offer review management strategies that make it easy for happy customers to leave feedback and boost your local visibility.
Why Rook Forward — Philosophy, Pricing, and Expectations
Q: What makes Rook Forward different from other digital ad agencies?
We’re local, small, and completely transparent. No bloated fees. No interns running your account. We only work with a handful of clients at a time so we can actually focus on your success.
Q: Are you a Google Partner agency?
We’re certified in Google Ads and always up to date on best practices. We’re on track to hit full Google Partner status, and we already meet many of the requirements.
Q: Do you offer set pricing or custom quotes?
We build custom proposals for each client, depending on your goals and budget. But don’t worry — we’re small-business-friendly and happy to work within your range.
Q: How soon will I see results from Google Ads?
You can typically see leads coming in within the first few weeks. However, optimal performance usually takes 30–90 days of data and adjustments to fully kick in.
Q: Do I need a long-term contract?
Nope. We believe in earning your business, not locking you into it. We offer flexible month-to-month plans with clear reporting and communication.
Q: Who actually manages my campaigns?
Me — Eve. I’m local to Chester County and personally manage each campaign myself. You’ll never be passed off to a random team member or outsourced overseas.
Q: What kind of reporting will I get?
You’ll receive a clear monthly report with real data: ad spend, leads, keywords, and suggestions. No fluff. Just the numbers and what they mean.
Q: Can I pause my campaigns if needed?
Yes, and we make it easy. If you need to take a break or scale down, just let us know — no penalties or pressure.
Q: Do you have experience with small budgets?
Yes — in fact, that’s our specialty. We’ve helped clients get meaningful results from ad budgets under $1,000/month.
Q: Do you work with companies outside Pennsylvania?
We primarily focus on Chester and Montgomery counties because we love working local — but if we’re a good fit, we’re open to helping clients outside the area too. We deliver the same quality of work regardless of your location, we just like to be available for you in person (for you!).
Q: Why do you only work with a few clients at a time?
Because results take focus. We’d rather do amazing work for a few businesses than mediocre work for too many.
Q: Do you outsource any of your services?
Nope. All strategy, writing, design, and reporting is done in-house. That’s how we keep quality high and communication clear.
Getting Started
Q: How do I get started with Rook Forward?
Simple — just fill out the form on our contact page. We’ll review your goals and send over a custom proposal within a few days. There is ZERO pressure from us! We don’t force budgets, contracts, or services you don’t need. It is our pleasure to explain what we can do, whether you use us now, in the future, or never. Please reach out =)
Q: What do you need from me to get started?
We’ll start with a short intake form about your business, your current marketing, and your goals. No tech knowledge needed — we’ll guide you through everything.
Q: What if I’ve tried Google Ads before and it didn’t work?
That’s more common than you think — and usually fixable. Many accounts we audit are set up poorly or left running without strategy. We’ll show you what went wrong and how to do it right.