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Get More Paying Customers Without Wasting Another Dollar on Marketing that Doesn't Work.
Lean, high-converting websites & Google Ads funnels that finally pay off.
- Local
- Experienced
- Month-to-Month
- You Own Everything
More Conversions ➤ More Business ➤ More Money
Let’s be real: most small-business websites are digital brochures that do nothing. You’re paying for ads that lead to pretty pages no one acts on. Agencies charge you thousands to “optimize” your SEO or write another blog post no one will ever read (especially with advancements in AI). They get you set up, automate reports, prove you’re getting more visitors, and then collect a check.
Great. But your revenue didn’t increase much. You’re not booking noticeably more jobs. You’re certainly not making enough additional money to justify the ad spend…
That’s because you don’t need more traffic.
You need more conversion.
Local, Real, and Reachable
Based in Chester County, PA, you’re working with someone who actually understands local markets and small-business realities, not an anonymous agency overseas.
Rook Forward's Conversion Engine™
turns your website and Google Ads into a single, unstoppable sales machine:
We help clarify your offer, making it irresistible
We build a high-conversion website/landing page experience
We drive the right traffic with smart Google Ads
We (actually*) test, tweak, and optimize every month
Have You Ever Truly Wondered...
What actually keeps your potential customer from taking that next step?
Most business owners spend all their time trying to get more eyes on their business, but never stop to ask why those eyes don’t turn into paying customers.
Have you ever considered what stops someone from saying yes to your service, booking your appointment, or clicking “buy”?
Do you know what drives people to act, or what holds them back?
Have you ever tried to remove the friction that keeps potential customers from moving forward?
Have you created real urgency that makes them act now instead of later?
Have you offered a solid guarantee that makes choosing you a risk-free decision?
Maybe this is the first time you’re thinking about these things. Maybe you’ve tried them before, but they were never implemented well enough to actually work.
This is where Rook Forward comes in. It’s what makes us different.
Any digital agency can get people to your website – that’s easy. But can they get them to convert once they’re there?
You Own Everything
Your website, domain, ad accounts, and tracking tools are all in your name. Nothing is locked down or held hostage. You have highest-level access right from the start – most of my competition can’t say the same.
What's Included in the Rook Forward Conversion Engine?
One-on-one marketing strategy sessions
High-converting WordPress website or landing page
Google Ads campaign setup & management
Conversion tracking & analytics dashboard
Ongoing optimization and reporting
Hosting & maintenance included
What Your Business Actually Needs.
Typical agencies charge $3k – $5k+ up front plus $2k a month. And then they set you on auto-pilot until you follow-up (I know, I’ve worked there!). At Rook Forward, you get a higher performing framework for a single flat monthly rate, no long-term contracts, no inflated overhead. Your monthly rate isn’t going to keeping an office building light’s on (I don’t even have an office); it’s going to gaining you business. Measurable ROI. That’s what your small business needs.
You Get:
A Website That Converts
Your WordPress site is built with proven sales psychology, turning visitors into qualified leads instead of missed opportunities.
Ads That Deliver
Smart Google Ads campaigns bring in ready-to-buy customers so you see measurable ROI instead of “increased impressions.”
Strategy That Scales
Your marketing isn’t a one-time project; we optimize monthly to lower your cost per lead and grow profit as you grow.
Direct Access To The Expert
You get real marketing support from someone who knows your business, not a junior account rep or outsourced freelancer.
Direct Access to the Expert
You deal directly with the strategist (me) who builds and manages your campaigns: no account managers, no hand-offs, no waiting for answers. No digging out account numbers just to talk. Certainly no outsourcing!
An Affordable Month-to-Month Rate
My rate is $1,250 per month, all-inclusive.
The first 3–12 months are focused on building and optimizing your Conversion Engine™: your high-performing landing page, your ads, your tracking, and the system that brings in real leads.
After we’ve established consistent results and you’re happy with your lead flow, many clients graduate into a lower maintenance plan. That means you only continue paying for what you actually need.
You’ll never feel like you’re funding a marketing department that isn’t delivering. You stay because the results are worth it, not because you’re locked into a contract.
*This rate does NOT include your Google Ads budget; that budget is set by you and paid directly to Google.
| Option | Upfront Cost | Monthly Cost | Who Does the Work? | Results Focus |
|---|---|---|---|---|
| Big Agency | $3k - $5k | $2k+ | Whoever is available | Traffic, not conversions |
| Small IT Company | $1k - $5k | $500 - $900 | A tech who "also builds websites" | A website that looks fine, but doesn't convert |
| DIY | Time & Sanity | Limitless ongoing effort | You... everything | Inconsistent, exhausting |
| Rook Forward | $0 upfront | $1,250 | Me, directly | Conversions & ROI |
You don’t need more marketing.
You need marketing that finally pays you back.
Month-to-Month Freedom
No long contracts. After a short setup period (3-6 months, depending on complexity), you are month-to-month. Leave whenever! You own all your stuff. You stay because it works, not because you’re trapped.
November's Case Study
From Overwhelmed Author to Thriving Online Educator
A passionate local author came to me after trying everything to market her book. She had poured her heart (and savings) into making her dream a success — but despite all her effort, she was exhausted, out of ideas, and out of results.
The Challenge
Like many small business owners and creators, she believed success meant doing everything herself.
She learned WordPress from scratch and built her own website.
When that didn’t work, she hired a “professional” design firm.
She paid $6,000 to a company that guaranteed her an Amazon Best Seller badge.
And sure enough, she got the title, but not the sales, not the growth, and definitely not the peace of mind. The little traction she gained stopped the second she stopped shoveling out money.
She was trying to sell books while also writing newsletters, managing ads, posting online, and troubleshooting plugins. Her marketing was eating the very thing she loved most – writing.
The Approach
When she came to Rook Forward, I had one mission: Strip away the noise and build a simple, conversion-focused system that works, so she could get back to doing what she loves.
Over the next three months, I:
Restructured her website around clear, actionable goals (not bloated pages and distractions).
Built two high-converting landing pages:
One to sell her book directly.
One to build her email list.
Wrote and automated her first nurture email series, introducing new readers to her message, building connection, and leading naturally to the book purchase.
Set up tracking and reporting so she could see what was working instead of guessing.
Integrated her tools (email, checkout, analytics) so everything spoke to each other.
Reworked her brand messaging to connect emotionally, not just factually, from “here’s my book” to “here’s how this book can change your life.”
The Results
Once the marketing machine was in place, she finally had her time and focus back. Instead of chasing social media trends or tweaking her website, she channeled her energy into what she really wanted: creating her first online course to expand her message.
Now, her book acts as a lead magnet for her course. Readers who buy the book are automatically introduced to her online program through the same automated system we built.
She’s been a Rook Forward client for over three years, and she’s still thrilled with the results. Her sales are steady, her audience is growing, and best of all, she’s back to doing what she loves: writing and teaching, not marketing.
Your Budget Goes Where It Should
Every dollar you spend goes toward ads, optimization, strategy, and conversion improvements – not to fund a fancy office or bloated staff. I keep my overhead lean to keep your costs efficient.
I'm Laura Scott,
I’m a seasoned digital marketing strategist who has helped dozens of small businesses rebuild their online presence for real-world results. I’ve been in the field for more than 20 years, constantly evolving with ever-changing trends and technology.
I spent years building beautiful websites that didn’t deliver the results I knew were possible. When I pushed the agencies I worked for to update their outdated practices, I was met with resistance. It felt dishonest and backward. So I decided to build something better on my own.
I founded Rook Forward to offer what most agencies can’t: direct personal attention and honest results you can actually see.
I devour sales and marketing psychology books. My shelf (and Kindle) is full of them. I’m fascinated by the why behind what makes people buy. That shift in philosophy turned my already lengthy design and marketing background into a true sales engine. With decades of experience in graphics, online marketing, and copywriting, I don’t need AI to do my job… though it definitely makes things faster, and that time saved is money saved for you. I use every tool available to build a high-converting website and marketing system that gets you more business.
I have a passion for small business and a strong distaste for agencies that hold clients hostage. I hold nothing of yours. You’ll have 100 percent access to the highest level of everything I set up for you. It is completely yours from day one. There is absolutely zero risk in working with me.
I only take on a few clients at a time so your business actually gets me, not a junior account rep.
I would truly love to chat and learn more about your business goals. If we’re a great fit, amazing. If not, no worries at all. There’s zero pressure here; I don’t even have a salesperson!
Results Over Vanity Metrics
You don’t need more “impressions.” You need customers. Every element of your campaign – the ads, the landing page, the offer – is designed to generate measurable ROI.
The Rook Forward Promise™
You're always in control. Your Business.
Your Assets. Your Results.
- You Own Everything - Your website, domain, ad accounts, tracking tools, and data are all in your name from day one. Nothing is locked down or held hostage.
- Month-to-Month Freedom - After the initial setup and optimization period, you’re free to leave anytime. You stay because the results are worth it, not because of a contract.
- Transparent, Real Results - No vague reports. You’ll always see exactly how your marketing dollars are performing and what leads are coming in.
- Your Budget Goes Toward Growth - No bloated overhead. No paying to keep an office lit. Your investment goes directly into bringing you more customers.
- Direct Access to the Expert - You get me, the person who builds and manages your marketing engine. Not a junior rep. Not a support ticket system.
- No Risk of Being Ghosted - Even if you ever decide to move on, your marketing machine stays intact. You’ll have full access and an easy hand-off - no disruption to your business.
Ready When You Are!
Let’s take a quick look at what’s working, what isn’t, and what’s possible for your business. If you’re ready to finally turn your website and ads into a predictable source of new customers, I’d love to help you make that happen.
You’ve read this far for a reason. Let’s take the next step together.
Clarity & Transparency
You’ll always known exactly what’s happening with your marketing: what’s working, what’s not, and where every dollar is going. No vague reports. No smoke and mirrors.
Let's Make Sure We're a Great Fit
Rook Forward isn't a volume agency. I take on only a handful of new clients a year so I can give each business the attention it deserves.
You’ll be a great fit if you:
- Work in a service- or booking-based industry
- Understand that meaningful results take a few months of optimization and data
- Value transparency, communication, and collaboration
- Want a long-term marketing system, not a quick one-and-done campaign
- Are ready to invest at least $1,250/month plus your ad budget in real, measureable growth
If this sounds like you, I’d love to hear about your business and see what we can build together.
F.A.Q.
Q: Do you guarantee results?
A: No, and anyone who says they do is lying. Sure, I could ‘guarantee’ you will rank for some number of obscure barely-relevant keywords in a very specific market (that’s what my competition does – I know, I worked fo rthem), but real marketing depends on many factors, including your offer, pricing, competition, location, and responsiveness to leads. What I do guarantee is full transparency, constant optimization, and a marketing system built to convert, not just look good on paper.
Q: How much does Rook Forward cost?
A: There is no upfront cost. My base rate is $1,250 per month. My client turnover is very low because almost all my clients stay long term, and my service pays for itself through new customers. When my clients reach a sustained level of business, they can graduate to a lower-cost maintenance plan until they want to ramp new leads up again. This rate does NOT include your Google Ads budget.
Q: Are there any additional costs?
A: Your Google Ads budget is separate; you pay Google directly (I don’t skim anything off the top, unlike much of my competition). Optional add-ons like email blasts, lead magnets, or extra landing pages can be added as needed, but nothing is ever hidden or forced.
Q: What if this doesn't work for me?
A: I’ve never had a client where my process ‘didn’t work’ at all, but if you’re the unfortunate first, you can simply pause or cancel after the initial build and optimization phase. You own all of your assets, and everything I build stays with you.
Q: How long until I see results?
A: Most service/booking-based businesses begin seeing increased lead quality and volume within the first 90 days once Google Ads and the landing page are fully optimized. Overall exposure climbs steadily with high-quality leads throughout the first year. Allowing time for data to be collected, tweaks to be made, rinsing and repeating, is critical. If your business model works well with an email list, we typically see leads ramp up even more once that’s in full swing.
Q: What types of businesses do you work with?
A: Service-based businesses like contractors, home services, cleaners, salons, professional services – anyone who relies on leads, quotes, or booked appointments to earn revenue. If your business needs calls and customers, not “more traffic,” I can help.
Q: Do I have to sign a long-term contract?
A: Absolutely not. After the initial setup period, everything is month-to-month. You stay because it’s working, not because you’re stuck.
Q: Who will I be working with?
A: Just me, the strategist who actually builds and manages your campaigns. No handoffs. No interns. No support ticket purgatory. I am extremely reachable, and I don’t like forcing people into annoying ticket systems. Email me, call me, text me – whatever works for you.
Q: Will my website be SEO-friendly?
A: Yes. Your site is structured with SEO best practices, clean code, fast loading, and proper keyword targeting. However, my focus is conversions first, because ranking means nothing if the traffic doesn’t turn into customers. But I pay for all the industry-leading tools to support SEO and keyword research.
Q: Does this replace my current website?
A: It can! Some clients keep their existing site, and we create one or many high-converting landing pages for ads. Others let me replace their whole website with a conversion-first version. We’ll choose what makes the most sense for your business.
Q: What do I need to provide to get started?
A: Just some info about your services, pricing, and goals. I handle the design, copywriting, tracking, and tech setup. You won’t be chasing content or trying to write your own web copy.
Q: Will I be able to update my own website later?
A: Yes. You will have full access and admin rights from day one. I don’t necessarily recommend you change the landing pages, as it could negatively affect your leads, but it’s your website! You have full access and full control.
Q: How involved do I need to be?
A: We’ll need a few back-and-forths at setup so I can make sure I’m selling your services accurately. But once I’m pointed in the right direction, you could literally never speak to me if you don’t want to. Marketing is a psychology and data game, and once I start gathering data, I can do all my tweaks and optimization without your ongoing input. Or, if you like to be super involved with email blasts and new promos, we can talk a lot! I’m friendly.