Rook Forward

Marketing That Actually Brings You Customers, Not Just Clicks

We help Chester County businesses turn their websites and Google Ads into reliable lead machines, with full transparency and no long-term contracts

Not ready to talk yet? Start with a free conversion checklist. It’s a super-digestible 5-minute read that shows you exactly where your site may be losing customers.

More Conversions ➤ More Business ➤ More Money

Let’s be real: most small-business websites are digital brochures that do nothing. You’re paying for ads that lead to pretty pages no one acts on. Agencies charge you thousands to “optimize” your SEO or write another blog post no one will ever read (especially with advancements in AI). They get you set up, automate reports, prove you’re getting more visitors, and then collect a check.

Great. But your revenue didn’t increase much. You’re not booking noticeably more jobs. You’re certainly not making enough additional money to justify the ad spend…

That’s because you don’t need more traffic.

You need more conversions.

Want to see exactly what might be blocking conversions on your site?

Local, Real, and Reachable

Based in Chester County, PA, you’re working with a team who actually understands local markets and small-business realities, not an anonymous agency overseas.

Have You Ever Truly Wondered...

What actually keeps your potential customer from taking that next step?

Most business owners spend all their time trying to get more eyes on their business, but never stop to ask why those eyes don’t turn into paying customers.

Have you ever considered what stops someone from saying yes to your service, booking your appointment, or clicking “buy”?
Do you know what drives people to act, or what holds them back?
Have you ever tried to remove the friction that keeps potential customers from moving forward?
Have you created real urgency that makes them act now instead of later?
Have you offered a solid guarantee that makes choosing you a risk-free decision?

Maybe this is the first time you’re thinking about these things. Maybe you’ve tried them before, but they were never implemented well. Maybe this is all overwhelming, and you don’t want to even think about it… you just want customers.

This is where Rook Forward comes in. It’s what makes us different.

While you’re considering our service, let us send you “Top 10 Reasons Your Website Isn’t Turning Visitors into Customers in 2026” – we just need an email!

Get “Top 10 Reasons Your Website Isn’t Turning Visitors Into Customers in 2026”!

Get our Website Conversion Check, a short, practical guide based on the same questions we walk through with paying clients.

It takes about 5 minutes to read and helps you spot the most common issues that quietly stop visitors from becoming customers. You can apply every point yourself, with your current website or marketing team.

Enter your email, and we’ll send it straight to your inbox. We’ll also follow up with a few additional emails that expand on the ideas inside. No sales pressure and no spam, ever.

Top 10 Reasons Your Website Isn't Turning Visitors Into Customers in 2026

You Own Everything

Your website, domain, ad accounts, and tracking tools are all in your name. Nothing is locked down or held hostage. You have highest-level access right from the start – most of my competition can’t say the same.

Rook Forward's Conversion Engine™

turns your website and Google Ads into a single, unstoppable sales machine:

We help clarify your offer, making it irresistible
We build a high-conversion website/landing page experience
We drive the right traffic with smart Google Ads
We (actually) test, tweak, and optimize every month

What's Included in the Rook Forward Conversion Engine?

One-on-one marketing strategy sessions
High-converting WordPress website or landing page
Google Ads campaign setup & management
Conversion tracking & analytics dashboard
Ongoing optimization and reporting
Hosting & maintenance included

Your WordPress site or landing page is built on proven sales psychology, turning visitors into qualified leads rather than missed opportunities.

Smart Google Ads campaigns bring in ready-to-buy or ready-to-schedule customers so you see measurable ROI instead of “increased impressions.”

Your marketing isn’t a one-time project; we optimize monthly to lower your cost per lead and grow your profit as you grow your business.

You get real marketing support from someone who knows your business, not a junior account rep or outsourced freelancer. You work directly with the expert.

Direct Access to the Expert

You deal directly with the experienced strategist (me) who builds and manages your campaigns: no account managers or hand-offs or digging out account numbers just to talk. Certainly no outsourcing!

An Affordable Month-to-Month Rate

Our rate starts at $1,350 per month.

The first 3–12 months are focused on building and optimizing your Conversion Engine™: your high-performing landing page, your ads, your tracking, and the system that brings in real leads.

Our monthly focus changes each month depending on where you’re lacking and what you’re immediate goals are (and if you don’t have time to make marketing goals, don’t worry, we’ll make them for you!)

After our initial launch period, you are NOT locked into a contract! You’ll never feel like you’re funding a marketing department that isn’t delivering. You stay because the results are worth it, not because you’re locked into a contract.

*This rate does NOT include your Google Ads budget; that budget is set by you and paid directly to Google (or Bing, Facebook, LinkedIn / wherever you’d like to advertise).

Let's Explore Your Realistic Options

Big Web Agency

Upfront: $3,000–$5,000
Monthly: $2,000 + hourly
Who works on it: Whoever’s available
Focus: Traffic & reports

Small IT Company

Upfront: $5k–$15k
Monthly: $500–$1,000 + hourly
Who works on it: A tech who “also builds websites”
Focus: A site that looks fine

DIY

Upfront: Time & sanity
Monthly: Endless effort
Who works on it: You (another role on your already full plate)
Focus: Trial, error, burnout

Upfront: $0
Monthly: $1,350 flat
Who works on it: The expert (me!) and my fabulous lean team
Focus: Conversions & ROI

You don’t need more marketing.
You need marketing that finally pays you back.

Month-to-Month Freedom

No long contracts. After a short setup period (6+ months, depending on complexity), you are month-to-month. Leave whenever! You own all your stuff. You stay because it works, not because you’re trapped.

January's Case Study

From Overwhelmed Author to Thriving Online Educator

A local author came to Rook Forward after trying everything to market her book. She had built her own website, hired a professional design firm, and even spent $6,000 on a company that guaranteed her an “Amazon Best Seller” badge. She got the title, but not the sales, growth, or peace of mind she expected. Marketing had taken over her time and energy, pulling her away from the work she actually loved: writing.

We rebuilt her online presence around one clear goal at a time. Over several months, we restructured her website, created focused landing pages to sell her book and grow her email list, automated a nurture email sequence, and connected her tools so she could finally see what was working. With marketing running in the background, she was able to shift her focus to building an online course, and today, her book serves as a lead magnet for that program. She’s been a Rook Forward client for over three years, with steady sales, a growing audience, and a business that supports her creativity instead of draining it.

Your Budget Goes Where It Should

Every dollar you spend goes toward ads, optimization, strategy, and conversion improvements, not to fund a fancy office or bloated staff. We keep our overhead lean to keep your costs efficient.

I'm Laura Scott,

I’m a seasoned digital marketing strategist who has helped dozens of small businesses rebuild their online presence for real-world results. I’ve been in the field for more than 20 years, constantly evolving with ever-changing trends and technology.

I spent years building beautiful websites that didn’t deliver the results I knew were possible. When I pushed the agencies I worked for to update their outdated practices, I was met with resistance. It felt dishonest and backward. So I decided to build something better on my own.

I founded Rook Forward to offer what most agencies can’t: direct personal attention and honest results you can actually see.

I devour sales and marketing psychology books. My shelf (Kindle) is full of them. I’m fascinated by the why behind what makes people buy. That shift in philosophy turned my already lengthy design and marketing background into a true sales engine. With decades of experience in graphics, online marketing, and copywriting, I don’t need AI to do my job… though it definitely makes things faster, and that time saved is money saved for you. I use every tool available to build a high-converting website and marketing system that gets you more business.

I have a passion for small business and a strong distaste for agencies that hold clients hostage. We hold nothing of yours. You’ll have 100 percent access to the highest level of everything we set up for you. It is completely yours from day one. There is absolutely zero risk in working with us.

We only take on a few clients at a time, so your business actually gets me, not a junior account rep.

I would truly love to chat and learn more about your business goals. If we’re a great fit, amazing. If not, no worries at all. There’s zero pressure here; we don’t even have a salesperson!

Results Over Vanity Metrics

You don’t need more “impressions.” You need customers. Every element of your campaign – the ads, the landing page, the offer – is designed to generate measurable ROI.

The Rook Forward Promise™

You're always in control. Your Business.
Your Assets. Your Results.

You Own Everything - Your website, domain, ad accounts, tracking tools, and data are all in your name from day one. Nothing is locked down or held hostage.
Month-to-Month Freedom - After the initial setup and optimization period, you’re free to leave anytime. You stay because the results are worth it, not because of a contract.
Transparent, Real Results - No vague reports. You’ll always see exactly how your marketing dollars are performing and what leads are coming in.
Your Budget Goes Toward Growth - No bloated overhead. No paying to keep an office lit. Your investment goes directly into bringing you more customers.
Direct Access to the Expert - You get me, the person who builds and manages your marketing engine. Not a junior rep. Not a support ticket system.
No Risk of Being Ghosted - Even if you ever decide to move on, your marketing machine stays intact. You’ll have full access and an easy hand-off - no disruption to your business.

Clarity & Transparency

You’ll always known exactly what’s happening with your marketing: what’s working, what’s not, and where every dollar is going. No vague reports or smoke and mirrors.

Let's Make Sure We're a Great Fit

Rook Forward isn't a volume agency. We take on only a handful of new clients a year so we can give each business the attention it deserves.

You’ll be a great fit if you:

Work in a service- or booking-based industry
Understand that meaningful results take a few months of optimization and data
Value transparency, communication, and collaboration
Want a long-term marketing system, not a quick one-and-done campaign
Are ready to invest at least $1,350/month plus your ad budget in real, measurable growth

If this sounds like you, we are truly excited to hear about your business and see what we can build together!

Still not sure? How about our totally free Website Conversion Checklist while you consider your options? We just need an email address to send it to!

F.A.Q.

Q: Do you guarantee results?

A: No, and anyone who says they do is lying. Sure, we could ‘guarantee’ you will rank for some number of obscure barely-relevant keywords in a very specific market (that’s what our competition does – we know, we worked for them), but real marketing depends on many factors, including your offer, pricing, competition, location, and responsiveness to leads. What we do guarantee is full transparency, constant optimization, and a marketing system built to convert, not just look good on paper.

Q: How much does Rook Forward cost?

A: There is no upfront cost. Our base rate is $1,350 per month. Our client turnover is very low because almost all our clients stay long term, and our service pays for itself through new customers. This rate does NOT include your Google Ads budget.

Q: Are there any additional costs?

A: Your Google Ads (or platform of choice) budget is separate; you pay Google directly (we don’t skim anything off the top, unlike much of our competition). Optional add-ons like email blasts, lead magnets, or extra landing pages can be added as needed, but nothing is ever hidden or forced.

Q: What if this doesn't work for me?

A: We’ve never had a client where our process ‘didn’t work’ at all, but if you’re the unfortunate first, you can simply pause or cancel after the initial build and optimization phase. You own all of your assets, and everything we build stays with you.

Q: How long until I see results?

A: Most service/booking-based businesses begin seeing increased lead quality and volume within the first 90 days once Google Ads and the landing page are fully optimized. Overall exposure climbs steadily with high-quality leads throughout the first year. Allowing time for data to be collected, tweaks to be made, rinsing and repeating, is critical. If your business model works well with an email list, we typically see leads ramp up even more once that’s in full swing.

Q: What types of businesses do you work with?

A: Service-based businesses like contractors, home services, cleaners, salons, professional services – anyone who relies on leads, quotes, or booked appointments to earn revenue. If your business needs calls and customers, not “more traffic,” we can help!

Q: What is the Website Conversion Check?

It’s a short, practical checklist that walks through the most common reasons websites fail to turn visitors into customers. It’s based on the same questions I review with clients and takes about five minutes to read. You can use it on your own, with your current website or marketing team.

Q: Do I have to sign a long-term contract?

A: Absolutely not. Yuck. We’ve had enough of getting stuck in contracts, how about you? After the initial setup period, everything is month-to-month. You stay because it’s working, not because you’re stuck.

Q: Who will I be working with?

A: Primarily me, the strategist who actually builds and manages your campaigns. No handoffs. No interns. No support ticket purgatory. I am extremely reachable, and I don’t like forcing people into annoying ticket systems. Email me, call me, text me – whatever works for you.

Q: Will my website be SEO-friendly?

A: Yes. Your site is structured with SEO best practices, clean code, fast loading, and proper keyword targeting. However, our focus is conversions first, because ranking means nothing if the traffic doesn’t turn into customers. But we pay for all the industry-leading tools to support SEO and keyword research.

Q: Does this replace my current website?

A: It can! Some clients keep their existing site, and we create one or many high-converting landing pages for ads. Others let us replace their whole website with a conversion-first version. We’ll choose what makes the most sense for your business.

Q: What do I need to provide to get started?

A: Just some info about your services, pricing, and goals. We handle the design, copywriting, tracking, and tech setup. You won’t be chasing content or trying to write your own web copy.

Q: Will I be able to update my own website later?

A: Yes. You will have full access and admin rights from day one. I don’t necessarily recommend you change the landing pages, as it could negatively affect your leads, but it’s your website! You have full access and full control. That said, we are totally happy to update it for you. It’s way easier to email us than to dig out your WordPress login =)

Q: How involved do I need to be?

A: We’ll need a few back-and-forths at setup so we can make sure I’m selling your services accurately. But once we’re pointed in the right direction, you could literally never speak to us if you don’t want to. Marketing is a psychological and data game, and once we start gathering data, we can make all our tweaks and optimizations without your ongoing input. Or, if you like to be super involved with email blasts and new promos, we can talk a lot! I’m friendly.