Turn Clicks Into Paying Customers - Without the Agency Headache
Small-business websites don't need to be bigger. They need to convert. Rook Forward builds and manages lean, high-performing websites and Google Ad funnels that finally make your marketing pay off.
No wasted money. Just clear results.
Let’s be real: most small-business websites are digital brochures that do nothing. You’re paying for ads that lead to pretty pages no one acts on. Agencies charge you thousands to “optimize” your SEO or write another blog post no one will ever read (especially with advancements in AI).
You don’t need more traffic.
You need more conversion.
Rook Forward’s Conversion Engine™
turns your website and Google Ads into a single, unstoppable sales machine:
Clarify your offer – make it irresistible
Build a high-conversion landing experience
Drive the right traffic with smart Google Ads
Test, tweak, and optimize every month
I'm Laura Scott,
a seasoned digital marketing strategist who’s helped dozens of service businesses rebuild their online presence for real-world results.
I founded Rook Forward to offer something most agencies can’t: direct, personal attention and honest results tracking.
I literally devour sales and marketing psychology books. My shelf is filled with them. I find it absolutely fascinating. I’m not in this field because it pays well, I’m in it because I absolutely love the psychology behind it. With decades of experience in graphics, onling marketing, and writing, I don’t need AI to do my job, though it does make it faster.
And I have a passion for small business and a distake for large agencies who hold you hostage. I hold NOTHING of yours. I ensure you have 100% access to the highest level of everything I do for you. It is totally yours all the time, there is absolutely zero risk of working with me.
I only take on a few clients at a time so your business actually gets me — not a junior account rep.
20+ years experience
Google Ads Certified
Local PA Based
Passion for Conversions
What's Included in the Rook Forward Conversion Engine?
High-converting WordPress website or landing page
Google Ads campaign setup & management
Conversion tracking & analytics dashboard
Ongoing optimization and reporting
Hosting & maintenance included
Typical agencies charge $3k-$5k+ up front plus $2k a month. And then they set you on auto-pilot until you follow-up (I know, I’ve worked there!). At Rook Forward, you get a higher performing framework for a single flat monthly rate, no long-term contracts, no inflated overhead. I don’t even have an office! Your monthly rate isn’t going to keeping an office building light’s on, it’s going to gaining you business
You get:
A website that converts
Ads that deliver
Strategy that scales
Direct access to the expert
Testimonials / Case Study
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